I was sent an email from my sister regarding the shackle sneaker debacle by Adidas: my first impression was, here we go again.
It seems — with perfect timing — each new season we are presented with the most inflammatory and offensive advertising gimmick from corporations trying to tap inside the Urban market.
Can y’all please hire some folks with color in your Ivory Towers.
Nivea’s insensitive ad — which they apologized for — regarding re-civilize yourself seems to not have taught corporate execs a lesson. On the flip side, sometimes the Jesse Jacksons and Rev Als pick unnecessary battles by being overly sensitive, i.e. the much ado over nada regarding the Mary J Blige Burger King commercial singing about crispy fried chicken wraps.
But slave like shackle sneakers, dayum, Adidas that is a no-brainer. On this point, I even agree with the media hungry Jesse Jackson: